Branding and Logo design

What is a brand?

The perceived emotional corporate image as a whole.

What is an identity?

The visual aspects that form part of the overall brand.

What is a logo?

A logo identifies a business in its simplest form via the use of a mark or icon.

Brand

The perceived emotional corporate image as a whole.

Your brand is what people think of when they think about you. It’s your reputation. Your values, your products, your marketing, your customer service.

Newspaper articles about you, how your shops smell inside, and what your friends’ mum said about you at her birthday party. And yes, it’s your logo and website and business cards. Everything people encounter when they interact with your company adds to their perception of you: your brand.

Branding is the effort to influence this perception. You can’t literally control what your friends’ mum might think,  but you can do your best to get on her radar and make a great impression.

 

Logo

A logo identifies a business in its simplest form via the use of a mark or icon.

Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn’t have to tell the world everything you do. It’s a quick tag or identifier. A chrome apple doesn’t reveal all the computers, laptops, phones and accessories you can buy at Apple. But it works as a stand-in for everything you know about Apple. And if you knew nothing about Apple, you could still make some guesses about the personality of the company by looking at the logo. A brand style guide documents a brand’s evolving identity.

which service suits you best Prize
Logo design £225
Logo improvements/tweaks £90
Colour palette development £110
Font development £110
Identity usage guideline £90
Word document template £60
Powerpoint template £60
Business card £60
Website (including on brand icons) = prices start from £675
Powerpoint full design (including on brand graphics) £225

Benefits of hiring expert identity designers for your business

Be Memorable

Strong identity designs stick in customers’ minds. After seeing it a couple times, it becomes instantly recognisable as yours. It’s familiar, comforting and helps to build loyalty.

Look Bigger

Elegantly designed materials and lovely printing convey that you’re business is doing well. Customers want to work with successful companies.

Create Desire

Customers and clients are drawn to attractive, eye-catching designs and a company who clearly gets them.

Look Established

You didn’t arrive on the scene yesterday, so don’t represent your brand with a clip art logo that’s been quickly printed on card from your printer.

Add-on’s

Social Media Marketing

Hire Raw Digital to develop and execute a social media marketing campaign for you, your business and all the social media platforms that are relevant to growing your business!

Pay Per Click Advertising

We can setup, optimise and manage your social media advertising account. To make things simple we charge just 10% of your ad spend.

Raw Digital pride ourselves on face communications
to ensure we know exactly what you want and expect

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